Magnolia Record Club
Magnolia Record Club is an online vinyl store and vinyl subscription service. I worked as the Manager of Operations and Marketing for 3 years, where I would film and create content, work directly with warehousing and fulfillment, manage all customer support inquiries, develop email marketing, and much more.
With vinyl production, we oftentimes need to advertise the pressing before it is physically ready. This means lots and lots of Photoshop! All of the below images were done in Photoshop and Illustrator, using product images and digital album covers.
Short Form Video Content
A huge driver of audience retention is short form content, on TikTok, Reels, and Shorts. See below a few videos I created to advertise the latest releases from Magnolia.
Project Overview
Click on slide 1 to scroll through the project.